Freelance Search Marketing Consultant Specialising in SEO, PPC & AI Search
I’m Tom Heyes (often misspelled as Tom Hayes, or known as Thomas Heyes), an independent SEO, PPC and AI-Search (GEO) consultant helping B2B service companies get more visibility, better leads and predictable growth. Many people also search for Hayes Marketing when looking for my work, so if that’s how you found me, you’re in the right place.
Heyes Marketing isn’t an agency, it’s my freelance consultancy where you get direct access to a senior search specialist without the layers, overhead or generic output you get from traditional agencies.
With years of experience leading search strategy, technical SEO, paid search and AI-driven optimisation for fast-growing brands, I take a hands-on, data-driven approach to improving performance. Everything I deliver is tailored, transparent and grounded in what actually moves the needle.
As a freelancer, my clients work with me because they want senior-level expertise without the complexity of large teams. I integrate quickly with your business, identify what’s holding back performance, and create practical search strategies that drive measurable results.
If you were looking for Tom Hayes or Hayes Marketing, or you simply need a search consultant who’s easy to work with and invested in your outcomes, you’ve found the right place.
Some key roles I’ve had throughout my career
Brands I’ve worked with, past and present.
B2B Lead Gen, B2C Retail, Brand side and Agency.
What others have to say
“Tom’s expertise in digital marketing is second to none. He’s got a unique mix of on-the-ground skills, strategic vision and leadership but, perhaps most importantly, he’s a great people person and a pleasure to work with.”
“Tom brought exceptional knowledge and drive to our digital marketing efforts at Wiggle. His innovative problem-solving, data-driven approach, along with inspiring leadership, helped propel the business forward. I can wholeheartedly recommend Tom’s support and services to any business.”
“Tom was an excellent ally when we worked together for some years in the EU and UK subdivisions of Sony respectively. He always balanced the strategic and budget needs of the wider region, with creating and executing a wise, targeted digital comms plan relevant to local channels and customers. A highly-recommended marketer!”
“I had the pleasure of working with Tom during his time in Australia. He was a fantastic asset to the team and his professional approach in dealing with stakeholders was second to none. Tom’s a strategic thinker, highly skilled and genuinely a top bloke to work with.”
“I’ve had the pleasure of working with Tom for several years at Sony. Tom is an ambitious, frank and skilled online marketing professional with great leadership skills. His forward-thinking ideas and suggestions go above and beyond and bring enthusiasm to any online marketing team.
I noticed how his empathic manners can keep everyone motivated and focused in his own team. Everyone working under or with Tom feels comfortable because he is a great listener, and his understanding of people’s needs and opinions is outstanding.”
“Having worked with Tom on multiple projects across the Sony network, we have received invaluable digital marketing advice that has pushed our business to learn and grow. Tom’s knowledge and expertise within the growth marketing space are second to none.”
Digital marketing experience and support across growth marketing channels
1000’s
Managed campaigns
I’ve managed thousands of growth marketing campaigns.
Million’s
Marketing £’s
Responsible for millions of pounds worth of business marketing budgets.
Infinite
Optimisations
Made uncountable optimisations to enhance performance.
Let’s see how we can work together.
Implementing best in class digital search marketing, with ROI, efficiency and creativity at the core.
