Built for firms that need more than marketing
Heyes Marketing exists to solve a specific problem: high-value B2B service firms operating in complex sectors deserve growth infrastructure that matches the sophistication of their work.
Systems thinking applied to growth
Most marketing for complex B2B firms is fragmented. Disconnected campaigns, misaligned content and metrics that measure activity rather than outcomes. It wastes budget, wastes time and undermines the credibility these firms have spent years building.
Heyes Marketing takes a different approach. We engineer search-led growth systems: structured, measurable infrastructure that connects research, strategy, content and technical execution into a single system designed to compound over time.
AI is embedded throughout the process. Not as a headline feature, but as operational infrastructure. It accelerates research, sharpens analysis, scales content production and tightens the feedback loops that make the system self-improving. The result is faster compounding with higher precision.
Tom Heyes
Tom has spent over a decade in growth marketing, working across SEO, paid search, analytics and technical infrastructure for B2B service firms. His background spans agency, in-house and consultancy environments, always focused on the intersection of search, data and commercial outcomes.
Heyes Marketing was founded to bring a systems-level approach to B2B growth. Rather than selling services, Tom designs and builds the infrastructure that makes search a reliable, compounding growth channel.
How we work
Systems over tactics
Tactics are disposable. Systems compound. Every engagement is designed to build infrastructure that becomes more valuable over time.
Precision over volume
We focus on the specific search territories that drive commercial outcomes for your firm. Broad reach without commercial intent is noise.
Accountability over activity
We measure what matters: pipeline, authority and competitive position. Not impressions, not vanity rankings, not activity reports.
Ready to talk about your growth?
If your firm operates in a complex sector and needs growth infrastructure that matches, we should have a conversation.
Get in touch