Generative Engine Optimisation (GEO) Services

Stay visible in an AI-first search world

AI-driven search is changing how people find answers and how brands get discovered.

With generative engines such as Google SGE, ChatGPT, Perplexity and AI-powered assistants becoming part of everyday behaviour, traditional SEO alone won’t secure your visibility.

Get discovered in the age of AI search.

My GEO service helps B2B service businesses stay relevant, discoverable and trusted across every major generative search platform.

I optimise your content, structure and brand signals so AI systems understand who you are, what you offer, and why you’re the best answer — ensuring you feature in AI responses, summaries, recommendations and conversational results.

Strategy & Audit

Identify what AI engines currently understand about your business

Content Optimisation

Strengthen your website’s clarity and structure

AI Search Monitoring

Monitor how your content performs in AI landscapes

What is GEO?

Generative Engine Optimisation (GEO) is the next evolution of search marketing.

It focuses on strengthening your visibility within AI-generated answers by improving how LLMs interpret your expertise, content, authority and relevance.

This includes:

    • Structuring content so it’s AI-readable
    • Optimising pages for entity recognition and topic depth
    • Creating content that LLMs confidently cite, summarise or recommend
    • Building signals that improve trust, authority and credibility
    • Ensuring your brand appears correctly in AI-driven search summaries and responses

If SEO is about ranking webpages, GEO is about being chosen by the next generation of search engines.

Who this is for?

I work with B2B service-based companies who want to ensure they remain discoverable, not just on Google Search, but across the new generation of AI-powered search tools.

This service is ideal if:

  • You’re aiming to future-proof your organic search strategy
  • You want better visibility in AI summaries and answer boxes
  • You need clearer, stronger topical authority for your niche
  • You publish content but aren’t seeing organic growth
  • You want to build trust signals that AI search engines recognise instantly

What’s included:

1. GEO Strategy & Audit

A full review of your website, entity structure, content and SEO foundations to identify what AI engines currently understand about your business — and what they don’t.

Includes:

  • Current AI visibility check
  • Entity & topic mapping
  • Schema & technical structure review
  • Competitor AI visibility assessment
  • Content quality & depth scoring

2. Content & Entity Optimisation

I strengthen your website’s clarity and structure so AI engines can confidently interpret and reference your expertise.

This includes:

  • Entity-based content optimisation
  • Topic cluster creation
  • Schema markup improvements
  • AI-readable formatting & structure
  • Internal linking for semantic depth

3. GEO-Focused Content Creation

Content built specifically for AI search engines with clear language, structured data and authoritative signals.

Includes:

  • Expert-level guides
  • Problem-solution explainers
  • Industry insights and knowledge content
  • High-trust, factually-rich pages
  • Pages designed for SGE and AI summaries

4. AI Search Monitoring & Reporting

Unlike traditional SEO reporting, GEO tracking monitors how your content performs in AI landscapes.

Insights include:

  • AI answer appearances
  • Topic authority movement
  • Entity recognition improvements
  • Opportunities for new AI-friendly content
  • Visibility across Google SGE, ChatGPT, Perplexity and more

Why choose Heyes Marketing for GEO?

I specialise in search marketing for B2B service companies, combining SEO expertise with the latest generative search behaviour.

You’ll get:

  • Clear, actionable improvements
  • Content designed for both humans and AI
  • Deep understanding of B2B buyer journeys
  • Strategy aligned to how AI search platforms select answers
  • A future-proof approach to organic visibility

Let’s optimise your business for the future of search

GEO isn’t an optional experiment, it’s becoming an essential part of how brands are discovered.

If you want your business to stay visible in AI-driven search results, let’s build a strategy that puts you ahead of the curve.

Get in touch to discuss your GEO search strategy.

Let’s Make Things Happen

If you’d like to have a chat about your digital marketing needs, I’d be happy to chat. Reach out to book in a time.

Tom Heyes
B2B Search Marketer

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