PPC – Campaign Management

Paid Search Marketing

With over 15 years of experience in Paid Search Marketing, managing multi-million-pound advertising budgets, I bring the expertise needed to effectively drive your business growth.

PPC is developing

With the advancements in AI and machine learning, it’s vital to strike the right balance between human control and machine-led efficiency.

‘Keywordless’ Future

As the industry moves away from keywords, implementing 1st party data will be key to sucess.

Value based bidding

Modelling the quality of your leads will allow the systems to find more high quality customers.

Test and Learn

Feeding assets and creative to to open up rigorous testing, resulting in many new learnings.

Highly targeted

Implementing advertising to target leads and customers who are most likely to convert. Applied correctly, paid search can be your most effective channel for generating new business.

Optimising your user journey

Paid search isn’t just about implementing the right message, to the right user, at the right time. Careful consideration is needed when taking that user on the journey through your touch points.

1000’s

Managed campaigns

Throughout my experience, I’ve successfully managed thousands of paid search campaigns.

Million’s

Marketing £’s

Responsible for millions of pounds worth of business marketing budgets.

Infinite

Optimisations

Made uncountable optimisations to enhance performance.

Let’s Make Things Happen

If you’d like to have a chat about your digital marketing needs, I’d be happy to chat. Reach out to book in a time.

Tom Heyes
Digital Marketing Consultant

By submitting my data I agree to be contacted