Search Engine Optimisation (SEO)

Grow your visibility across the entire search journey

Strong SEO is still the foundation of long-term, sustainable growth. For B2B service companies, it’s how you attract high-intent prospects, build trust and create a predictable pipeline of organic leads.

My SEO service focuses on improving your site’s technical performance, content quality and authority so your business ranks higher, earns more clicks, and stays ahead as search continues to evolve.

Be found by the people who matter most.

My SEO service focuses on improving your site’s technical performance, content quality and authority. Meaning your business ranks higher, earns more clicks, and stays ahead as search continues to evolve.

Strategy & Audit

A breakdown of what’s holding your site back

Technical SEO

Strengthen the foundations of your website

On-Page Optimisation

Optimising your pages for both users and search engines

Content Strategy & Creation

Content that positions your business as an authority

Ongoing SEO Management

Continuous optimisation to keep improving

What is SEO?

Search Engine Optimisation (SEO) improves your website’s visibility across search engines like Google and Bing. It ensures your content is understood, indexed, and presented to the right people at the right time.

Effective SEO combines:

  • A technically sound website
  • High-quality, relevant content
  • Strong authority signals
  • Clear on-page optimisation
  • A structure that supports both user experience and search engine understanding

For B2B companies, great SEO means being the trusted answer when a prospect is searching for solutions like yours.

Who this is for?

I help B2B service-based businesses that want to strengthen their organic presence, attract qualified traffic and drive long-term growth through search.

SEO is ideal if you:

  • Want more inbound leads from organic traffic
  • Aren’t ranking for the keywords that matter
  • Have strong expertise but poor search visibility
  • Need a more structured, scalable content strategy
  • Want to fix technical SEO issues holding you back
  • Want organic search to become a key driver in your pipeline

What’s included:

1. SEO Strategy & Audit

A clear, detailed breakdown of what’s holding your site back — and what’s needed to improve rankings.

Includes:

  • Technical SEO review
  • Content quality & search intent analysis
  • Competitor and SERP landscape insights
  • Keyword & topic opportunity mapping
  • Site structure and internal linking analysis

2. Technical SEO

I strengthen the foundations of your website so search engines can crawl, index and understand your content smoothly.

This includes:

  • Indexing improvements
  • Speed and Core Web Vitals optimisation
  • Structured data/schema
  • Fixing broken links and redirects
  • Technical hygiene and performance fixe

3. On-Page Optimisation

Optimising your pages for both users and search engines, ensuring relevance, clarity and search intent alignment.

Includes:

  • Keyword optimisation
  • Title tags, meta descriptions, headers
  • UX and content structure enhancements
  • Internal linking for authority distribution

4. Content Strategy & Creation

SEO-driven content that positions your business as an authority in your field.

Includes:

  • Topic and keyword strategy
  • Long-form guides and service pages
  • Industry-specific insights
  • Supporting blogs and cluster content
  • Content updating and optimisation

5. Ongoing SEO Management

Continuous optimisation to keep improving visibility, rankings and conversions.

Includes:

  • Regular performance reviews
  • Monthly reporting and insights
  • Technical checks
  • Content improvements
  • Keyword movement tracking
  • Competitor monitoring

Why choose Heyes Marketing for SEO?

I specialise in SEO for B2B service companies, blending technical expertise with real-world commercial focus.

You’ll get:

  • Clear, transparent recommendations
  • SEO that supports actual business results, not vanity metrics
  • Content created for real buyers, not algorithms
  • Technical fixes that improve speed, performance and visibility
  • Strategy that integrates with GEO and modern search behaviour

Ready to grow your organic visibility?

Let’s build an SEO strategy that helps your business get found, trusted and chosen by the right people.

Get in touch to discuss your SEO goals.

Let’s Make Things Happen

If you’d like to have a chat about your digital marketing needs, I’d be happy to chat. Reach out to book in a time.

Tom Heyes
B2B Search Marketer

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